Ideal Body Weight is a Deceptive Goal
When people begin a weight loss journey, it makes sense that they place a heavy emphasis on the number they see on the scale. It's easy to measure, it's easy to track, and it makes it very salient whether you're making progress toward the ideal body weight you've set for yourself.
source http://breakingmuscle.com/fitness/ideal-body-weight-is-a-deceptive-goal
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